News & Trends
SET YOUR PROMISE IN PLATINUM
PGI LAUNCHES “PLATINUM PROMISE” FACEBOOK APPLICATION
NEW YORK, NY (April 9, 2012)— A promise made should be a promise kept, so why not say it in everlasting platinum? Platinum Guild International (PGI-USA) announces the launch of the “Platinum Promise” Facebook Application on the Platinum Jewelry Facebook page. Open to Facebook members globally, the application invites fans to make a promise, whether to family, friends, significant others or even themselves, and virtually inscribe it onto a platinum design from the PGI Facebook gallery. Naturally white, platinum will never change color or fade and the metal will not wear away, so a promise in platinum is a promise that will last forever.
A contest to promote the application is also being launched. Users enter the contest by choosing a platinum ring from the PGI Facebook Gallery, inscribing a promise message and sharing it on the Facebook page. Entry for the contest is open to residents of USA, UK, India, France, Germany, Switzerland, Italy and Japan and entries will be logged on a global Promise map. Four entrants selected at random will win their very own engraved ring to make their promise in person. The contest opens on April 12, 2012 and will run until May 9.
“Having recently re-launched the Platinum Jewelry Facebook page, Platinum Guild International is excited to take part in innovative social media initiatives that make the experience that much more interactive,” says PGI-USA president Huw Daniel. “In an age where communication is widely conducted via email and social media, the Platinum Promise application adds a personalized element. By capturing their pledge in a metal that will stand the test of time, Facebook users are capturing an everlasting sentiment that they can choose to share globally. ”
Some things never fade. A love that’s true. A promise from the heart. A ring that’s platinum.
For details, log onto www.facebook.com/jewelryplatinum
Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world’s major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com
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