Platinum Bridal Jewelry Trend-Spotting at the 2012 AGTA Spectrum Awards
By Adam Graham from AGTA
The Platinum Honors TM category at the annual American Gem Trade Association (AGTA) Spectrum Awards TM competition provides magazine editors and wardrobe stylists with an opportunity to see the newest trends in bridal jewelry design using color set in platinum. This competition is the premier jewelry design
Online Platinum Soulmate Video Showcases Diverse Styles from International Brands
New York, NY (November 21, 2011) — As the holiday and key engagement season approaches, Platinum Guild International (PGI) highlights the top global engagement and wedding ring trends, as revealed by Jewelry and Style Expert Michael O’Connor. Throughout the past year, world-class designers have reinterpreted classic platinum styles with details such
Platinum Jewelry Designers are Encouraged to Submit Product Photos and Press Materials
(New York, NY) November 16, 2011— Platinum Guild International USA (PGI-USA) is excited to announce the official launch of its dedicated Press Site: www.pgi-press.com. PGI- USA is one of the first jewelry associations to offer the media unprecedented access to view and download the latest news, photos,
As unique wedding styles evolve, the world-class designers who create the ultimate soul mate symbols, the engagement and wedding band, continue to design new approaches to classic platinum styles. Platinum remains a timeless choice for engagement and wedding rings because it doesn’t fade or change color. It symbolizes a relationship that will endure. Some of the hottest global trends are:
From the runway to the red carpet, men have been spotted wearing platinum jewelry beyond their wedding bands.
“Since platinum is so rare it’s the ultimate expression of status,” states Eric Alulis of CliQ Jewelry. “Unlike women, men generally accumulate fewer pieces of fine jewelry over their lifetime, so each piece of platinum jewelry is meant to celebrate a special occasion
Platinum Guild International USA (PGI-USA), the U.S. marketing arm for the worldwide platinum jewelry industry, and David’s Bridal, the nation’s leading bridal and special occasion authority, are partnering to launch the “Platinum Moments Sweepstakes” on Facebook this November. David’s Bridal is asking their Facebook fans to share a platinum moment in their relationship for a chance to win an enduring platinum anniversary
PGI-USA awards eight jewelry designers with ‘Platinum Honors’ for outstanding work in platinum at the 2012 AGTA Spectrum Awards.
(New York, NY) October 26, 2011— Platinum once again took center stage at the 28th
annual AGTA Spectrum Awards, a competition hosted by the American Gem Trade Association
that celebrates outstanding design using colored gemstones. An impressive array of platinum
entries were submitted in this
New York, NY (September 27, 2011) — In an effort to target the Millennial consumer, Platinum
Guild International-USA (PGI-USA) will launch a major multi-media campaign this October. The
campaign represents a new direction for PGI-USA, introducing positioning that resonates with
the customer’s emotional side while also depicting the practical qualities of platinum that
differentiate it from other metals.
Platinum Guild International-USA conducted extensive qualitative research
December 8, 2011 (Atlanta, Georgia) – Union Diamond (www.UnionDiamond.com), a leading online diamond jeweler, announced today the name of the winner in the “My Perfect Union” $40,000 platinum and diamond engagement ring giveaway open to members of the military. The website (www.myperfectunion.uniondiamond.com) started accepting submissions on September 26th with the six finalists having been announced on November 29th.
SPC Michael Brewer
New York, NY (August 30, 2011)— The 2011 Mystery Shopping Analysis, a study conducted by
Platinum Guild International USA (PGI-USA), reports that the likelihood of a customer returning
to a store to purchase platinum increases significantly when inventory levels of platinum bridal
jewelry are 25% or higher. Retailers that meet this stock threshold ensure customers will have a
positive platinum experience within the store
(NU) – Congratulations to all you soon-to-be grooms. Now that your wedding is only months away, your jewelry collection – just a watch, huh? – is about to increase by as much as 50 percent.
Meaning, it’s time to start thinking about what kind of wedding band you want for yourself.
Wedding bands have become the norm for men in recent years
Top 3 Celebrity Platinum Engagement Rings of All Time:
Jewelry expert Michael O’Connor shares his thoughts on the most timeless rings.
“Celebrities are known for having large diamond engagement rings, so they typically choose a platinum setting,
to ensure it will be held securely, says O’Connor. “Platinum not only puts the diamond on display more
securely, its natural color never fades, making it the